Comic Conventions Part 4 – Practical guide to recording sales at events.

In part 1 of Comic Conventions Part 1: The ins and outs for beginners, I spoke briefly about what to do when you don’t make any sales. Today, we’re going to look at what we do when we do make sales, and how to track each sale to keep for our records. This helps us to see what is selling well and to keep track of numbers of stock.


Included with this post, is a free template (see end of post for pdf) that I have created, and I personally use to track sales as they happen at the events I attend, and I’m giving it to you so that you can trial at your next event. It even comes with step-by-step instructions.

When you’re at an event, it’s important to track your purchases as they happen, to record each dollar that comes in to your possession, and record what inventory sells. All of this helps you to keep record of stock levels throughout the event, and lets you know what you need to order before your next event.  It also assists in identifying best sellers and items that may not do so well.

The recording of purchases on this print out is very simple. All you do is write down what you have sold, and put the dollar amount in the column next to it. Alternatively, you can write down the individual price of each item. This is handy especially if someone asks for a discount. At the bottom of each column is a total section, and you can tally each column to see how you are going with sales throughout the day. There is a space at the top of the page for you to record the event name and the date so you can keep it for future reference, or to enter it into a spreadsheet afterwards.

I have found that trial and error on my part over the years have made me rethink a lot of what I do at events and the way I go about planning for, attending, and post-con organisation, and I hope that you find the information I offer interesting and helpful.

Please leave a comment below as to what you would like to see for the next Convention Series post, download the template and have a play to see if it’s something you could use, and until next time, stay creative!

<3 Kay


Download link:  SalesTemplate (word doc)

SalesTemplate (pdf)


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